substantiality
one of the four major requirements (with accessibility, actionability and substantiality) for useful market segmentation, ...
Significance see Substantiality. Silent Close a closing technique in which the salesperson presents or demonstrates the product to the prospective buyer and then deliberately stops talking; ...
one of the four major requirements (with actionability, measurability and substantiality) for useful market segmentation, accessibility expresses the notion that the segment targeted must be able to be reached and served adequately by the firm' ...
 See also: Offer, Consumer, Variable, Approach, Objective
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