substitute products
products that buyers perceive as having some characteristics and utilities in common (for example, potatoes and rice)
successful sales representative ...
This is most likely to be high where entry is likely; there is the threat of substitute products, and suppliers and buyers in the market attempt to control. This is why it is always seen in the center of the diagram.
If entry to an industry is easy then competitive rivalry will likely to be high. If it is easy for customers to move to substitute products for example from coke to water then again rivalry will be high.
 See also: Control, Product, Suppliers, Analysis, Supplier
  
|
RSS
