Supplementary media

Supplementary media - Non-mass media vehicles such as point of sale advertising.
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Tagline - Short, memorable advertising phrase designed to keep an advertiser's message in the consumers mind. Essentially a slogan.

Supplementary media Non-mass media vehicles that are used to promote products, e.g., Point-of-purchase advertising. Supplier Companies that sell goods or services to an advertising agency for their use in constructing advertisements, e.g.

See also: Cycle, Broadcasting, Advertising budget, Attribute, Advertising plan