supporting
the skill used to provide information about your product, service or organisation, at a time that is most meaningful and compelling to the prospect or customer, the salesperson' ...
Supporting an event, activity or organisation by providing money or other resources that is of value to the sponsored event. This is usually in return for advertising space at the event or as part of the publicity for the event.
Stars ...
Entails supporting the "front office" business processes, which include customer contact (sales, marketing and service).
to the top
OPML ...
6. Are your tactics supporting the positioning objective you set?
Look at the example below using the auto market.
Product: Ferrari, BMW, Kia, Range Rover, Saab, Hyundai.
Fairness Doctrine Until the mid-1980s, a Federal Communications Commission policy that required broadcasters to provide time for opposing viewpoints any time they broadcast an opinion supporting one side of a controversial issue.
Press Kits - Include written information such as a news release, organization background, key spokesperson biographies and other supporting materials that provide information useful to reporters.
decision support system (DSS) A decision support system (marketing definition) is a systematic collection of data, techniques and supporting software and hardware by which an organization gathers and interprets relevant information from business and ...
While not supporting two way communication, Intercast will allow broadcasters and advertisers to provide text, graphics, and still images to home PC's.
Corporate identity & positioning -The physical manifestation of the brand, including logo and supporting devices, color palettes, typefaces, page layouts, and other means of maintaining visual continuity and brand recognition.
The practice of sending representatives or agents to retail outlets with a view to building brand and supporting sales.
14. How would short anecdotes be useful in supporting your materials? Would they get in the way or enhance your content?
B2B goods: goods that are sold to organisations for: (a) incorporation into producing other products; or (b) supporting the production of other products directly or indirectly; or (c) resale.
In the current climate, it's no surprise technologists often view marketers (and their supporting advertising agencies) as mere beauticians.
Off-line:
An operating mode in which terminals are not connected to a central computer. Responses are governed by guidelines, set by the issuer, which are housed in the terminal or in a supporting device.
Conversely, the Seinfeld pilot nearly met its death in front of the one-way mirror -- needed a stronger supporting cast, groups said. Also rejected: the Sony Walkman, Baileys Irish Cream, and the ATM (considered "too impersonal").
(3) ...
designed to induce some behavior, action, or support for a product or service. For example, a food manufacturer might offer supermarkets a dollar per case discount if the supermarket will grant more shelf space or run a newspaper ad supporting the ...
More than simply launching simultaneous campaigns, true paid search integration takes all marketing initiatives into consideration prior to launch, such as consistent messaging and image, driving offline conversions, supporting brand awareness, ...
 See also: Market, Product, Marketing, Service, Offer
  
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