Sustainable Competitive Advantage

sustainable competitive advantage
the competitive edge sought by a firm which will allow it to satisfy customer needs while maintaining an advantage over its rivals because of the uniqueness of its products or its lower production or marketing ...

Sustainable Competitive Advantage
The prolonged benefit a firm achieves by creating a product or service that is valued by its target market and can not be readily duplicated or replaced by the competition.
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Differentiated goods and services satisfy the needs of customers through a sustainable competitive advantage. This allows companies to desensitize prices and focus on value that generates a comparatively higher price and a better margin.

For an organisation to obtain a sustainable competitive advantage Michael Porter suggested that they should follow either one of three generic strategies.
Strategy one: Cost Leadership.

See also: Marketing, Customer, Strategy, Consumer, Advantage