Sweepstakes or drawings are not skill based but rather based on luck. Winners are determined by random selection.
For years, online sweepstakes have been a secret weapon used by large corporations to increase customer acquisition, engagement and involvement.
SWEEPSTAKES - A lottery in which winners are randomly selected, often used to induce purchase of a product as a condition of entering the contest.
TALENT - Actors, models, and singers employed in advertisements.
Sweeps
Ratings surveys in which local markets are simultaneously measured by a rating service.
Sweepstakes - a type of consumer sales promotion in which purchasers of a particular product are given an opportunity of winning attractive prizes; winners are chosen purely by chance. Also called a Lottery.
...
Screener Sweepstakes Or Drawings: When a Decision Analyst panel member completes the screener portion of a study, that person is entered into a drawing for cash prizes, whether or not they qualify for the follow-up survey. ...
Contests and sweepstakes: a form of sales promotion in which customers are invited to compete for a specified number of prizes. Contests must involve a degree of skill or knowledge, whereas sweepstakes are effectively open lotteries.
Sweeps Refers to a time during the months of November, March, and May, when both Nielson and Arbitron survey all local market broadcast media for the purpose of rating the stations and their programming.
Usually called "sweeps" or "sweeps weeks." The survey periods during which local audience levels are officially measured (by A.C. Nielsen or Arbitron) for TV and radio ratings.
T ...
Sales Promotion a form of promotion which encourages customers to buy products by offering incentives, such as contests, coupons, sweepstakes, samples, free gifts and so on; one of the four major elements (with advertising, ...
Sweepstakes An offer promising a randomly drawn prize to all respondents, regardless of whether they buy your product. Those who do not buy, but still respond to the sweepstakes may be valuable names for rental or for other offers.
This teaser offers a free issue, a complimentary copy, a discount price, a sweepstakes, or a gift. For example: Subscribe now and save 50 percent off the newsstand price. Send for your free examination issue of Widget World today! ...
Response Booster: Any device, token, premium or sweepstakes that will help raise the response rate.
Response Lists: Individuals who have responded to a direct marketing offer, e.g., magazine subscribers, mail order buyers (also response-generated).
game - A promotion that is a form of sweepstakes because it has a chance element or odds of winning associated with it. Games usually involve game card devices that can be rubbed or opened to unveil a winning number or prize description.
reward given to winner in a contest, sweepstakes or lottery, sometimes referred to as a sales incentive award
PRM
see partner relationship management ...
Related Searches forms of communication sweepstakes contests coupons
Explore Marketing
Must Reads ...
Examples would include completed surveys, contest or sweepstakes entries, downloaded software demos, or free trials. Pay-per-lead generally offers midrange commissions and midrange to high conversion ratios.
A lead might include a signup form, software download, survey, contest or sweepstakes entry, signup for a trial, etc. Pay-per-lead generally offers midrange commissions and midrange to high conversion ratios.
Pay Per Lead (PPL): A program where an affiliate receives a commission for each lead that they generate for a merchant website such as completed surveys, contest or sweepstakes entries.
An affiliate program in which an affiliate receives a commission for each sales lead that they generate for a merchant web site. Examples include completed surveys, contest or sweepstakes entries, downloaded software demos, or free trials.
These processes are priced on a performance basis (e.g., cost-per-action, -lead or -inquiry), and can include user applications (e.g., for a credit card), surveys, contests (e.g., sweepstakes) or registrations.
 See also: Market, Marketing, Product, Offer, Advertising
  
|
RSS
