SWOT analysis is a marketing audit that considers an organization's strengths, weaknesses, opportunities and threats. Our introductory lesson gives you the basics of how to complete your SWOT as you begin to learn about marketing tools.
SWOT Analysis
A tool used by organisations to help the firm establish its Strengths, Weaknesses, Opportunities and Threats (SWOT). A SWOT analysis is used as a framework to help the firm develop its overall corporate, marketing, or product strategies.
SWOT Analysis
A method of analysis which examines a company's Strengths, Weaknesses, Opportunities and Threats. Often used as part of the development process for a marketing plan, or to feed the results of a marketing audit back into a revised plan.
SWOT Analysis: The letters stand for strengths, weaknesses, opportunities, and threats. A SWOT analysis is often the first step in preparing a marketing plan or business plan.
SWOT analysis
an examination of the internal environment of a firm (mission, objectives, strategies, resources, trends, etc) to identify particular strengths and weaknesses, and its external environment (demographic, economic, technological, ...
SWOT analysis: a technique that takes the findings of the marketing audit and categorises key points as strengths, weaknesses, opportunities or threats.
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SWOT analysis
A method of identifying the current market position of a business or product. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats
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See SWOT Analysis. Skimming see Market Skimming Pricing. Skim-the-Cream Pricing see Market Skimming Pricing. SKU abbrev. Stock-Keeping Unit.
The only exception to this may be within the SWOT analysis, however, even most of this should be supported with some evidence.
This allows for the reputation of products, individuals, or competitors to be compared against one another providing real-time SWOT analysis.
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 See also: Analysis, SWOT, Consumer, Service, Strategy
  
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