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T-o technique

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see T-O technique
two level channel
a marketing channel in which there are two levels of intermediaries (for example, a wholesaler and a retailer) between the manufacturer and the end-user ...

 


T-O Technique a closing technique commonly used in retailing where one salesperson "turns over" the customer to another if he or she fails to close the sale. See Close.

See also: Attribute, Threshold, Objection, Intangible, Point

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