tag line
marketing definitions
marketing glossary
Definition: A slogan or phrase that visually conveys the most important product attribute or benefit that the advertiser wishes to convey. Generally, a theme to a campaign.
Tag Line
A line of copy used on an ad or in a commercial that captures the theme of the advertisement or broader campaign and is placed prominently within it.
Contributed by: MarcommWise Staff
Teaser ...
Tag Line - A slogan or phrase that conveys the most important product attribute or benefit that the advertiser wishes to convey. Generally, a theme to a campaign and appears in a banner.
Hotmail launched its free web-based e-mail service with the tag line (at the bottom of each e-mail) "Get your free e-mail at Hotmail.
If you pay for inclusion at any AltaVista you can choose additional features (at an additional cost) such as logos, icons, special tag lines and several text links going to deep pages.
If you run a bed and breakfast and want to offer a special, do not use the tag line "Free Vacation". For the general public understands that it doesn't really exist - but the time share seminar does. They will go elsewhere.
Repetition is the key. Repetition is the key.
Consistency. We all know the famous radio tag line “We’ll leave the light on for you!' because Motel 6 never fails to use it. That is the power of consistency.
For business use, SIG files often include a mix of contact information and business promotion. This may include the sender's name, job title, company name, phone #, fax #, email address, Web site address, tag line and brief benefits of your products ...
slogan The verbal or written portion of an advertising message that summarizes themain idea in a few memorable words--a tag line.
Viral Marketing
Any advertising that propagates itself. When Hotmail users send email, they unwittingly infect the recipient with the tag line at the bottom of the message.
A sponsorship is when an advertiser pays to sponsor content, usually a section of Web site or an e-mail newsletter. In the case of a site, the sponsorship may include banners or buttons on the site, and possibly a tag line.
attention, explain why they should be interested in buying what you're selling, then let them know what you'd like their next step to be. Oh, and did I mention you need to have the business name in there at least twice and probably a tag line as well?
Once strategy is crafted, you need to consider the three complementary qualities which characterise an effective strategy according to Chan Kim and Mauborgne - focus, divergence and a compelling tag line.
 See also: Marketing, Service, Market, Product, Advertising
  
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