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Take-One " Promotional literature (usually one sheet) placed in high-traffic areas, such as grocery stores.
Other Alternatives: Inserts have been included in newspapers, supermarket take-one racks, have ridden along with Pennysavers, order acknowledgments, FSI's (Free Standing Inserts: over runs of Sunday Supplements) and the list goes on.
 See also: List, Affinity, Insert, Statement stuffer, Card deck
  
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