Tangible Product Attributes - elements of a product which have physical dimensions or are discernible by the senses. See Intangible Product Attributes.
Tangible product: the way in which the concept of the core product is turned into something 'real' that the customer can interact with, including design, quality, branding, and product features.
an intangible product, any product offering that is essentially intangible
service award program
promotion designed to reward employees for length of service to the company ...
Nearly all tangible products (i.e., goods) are sold to customers within a container or package that, as we will discuss, serves many purposes including protecting the product during shipment.
Intangible Product see Actual Product. Intangible Product Attributes the unobservable characteristics which a physical good possesses, such as style, quality, strength, beauty, etc. See Tangible Product Attributes.
Branding is an important element of the tangible product and, particularly in consumer markets. It is a means of linking items within a product line or emphasizing the new individuality of product items.
Customer needs are addressed by the Three Levels of a Product whereby the organisations not only supplies the actual, tangible product, but also the core product and its benefit, and also the augmented product such as a warranty and customer service.
The company should be aware that they will be judged on not just on their tangible products but also the processes that support the pre-sale and after sales service of the company.
Physical Evidence ...
There is no clear distinction between a 'pure' tangible product and a service. Most products contain some of both. A computer, for example, is a tangible product, but it often comes with a warranty and software updates.
Service Retailing Involves transactions between companies or individuals and final consumers where the consumers do not purchase or acquire ownership of tangible products. It encompasses rented goods, owned goods, and nongoods.
 See also: Product, Market, Marketing, Service, Customer
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