Who is Your Target Audience?
Five Keys to Getting Customers
Focusing on your Target Audience - Brand Strategy Development
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Target Audience
[1] A group of people that is expected to buy a particular product or service.
[2] A specified audience or demographic group for which an advertising message is designed.
Target Audience Rating Points - a commonly used measure of the gross cumulative exposure of an advertising campaign.
TARGET AUDIENCE - The consumer group most likely to buy a specific product and identified by region, age, demographics, or economic status.
Target Audience
See Sample
Taste Test
Respondents evaluate the taste of a product, either absolutely or compared to something else.
Target Audience - A portion of the TV audience identified (targeted) by an advertiser to be the most likely to purchase its product.
Telco - Telephone company.
Target audience - Groups in the community selected as the most appropriate for a particular marketing campaign or schedule. The target audience may be defined in demographic or psychographic terms, or a combination of both.
Target audience - A specified audience or demographic group that an advertising message is aimed at.
Target market - The group that comprises the intended recipients of an advertiser's message.
TARGET AUDIENCE
The population segment (demographic group) identified as the most appropriate audience for a particular advertising campaign.
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Target Audience
The audience most desired by advertisers in terms of potential product/service usage and revenue potential.
Television Households
An estimate of the number of households that have one or more television sets.
Identifying the target audience. Market reports can be bought that investigate the media habits of consumers of different products and/or the segments that the firm has chosen to target.
Determining appropriate advertising objectives.
Once you identify a target audience, you must know where to find them. That tells you what media to use. For example, many X’s and Y’s will be apartment dwellers. Direct mail or flyers may be a good way to reach them.
Familiarity Scale a scaling device for measuring a target audience's awareness and knowledge of a company or its products. Responses are commonly recorded on a five-stage scale: 1. Never Heard of It; 2. Heard of It; 3. Know a Little; 4.
Cost Per Thousand (CPM) Standard measurement for determining the cost effectiveness for advertising, by comparing the cost to impressions for a target audience.
Concept testing: Testing the idea of a new product or service with your target audience.
Brand repositioning: An attempt to change consumer perceptions of a particular brand. For example VW has successfully repositioned the Skoda brand.
Reach Sometimes expressed as the percentage of the universe of a target audience, however it is measured by the total number of unique users who will see the ad over a specific period of time.
Characteristics of the Target Audience - The makeup of the target audience (e.g., age, location, attitudes, etc.) impacts what is conveyed in the message.
The brief contains a 'proposition' that the client wishes to communicate to the target audience. The creative team will transform the proposition into something exciting and attractive to the target audience.
Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services.
The brand value reflects how a product's name, or company name, is perceived by the marketplace, whether that is a target audience for a product or the marketplace in general (clearly these can have different meanings and therefore different values).
The cost of advertising to reach1,000 people within the target audience. The 'M' is the Roman numeral for one thousand.
The world is filled with products, all vying for attention from your target audience. Research tells us that customers must see messages about seven times to really “see' your message.
benchmark measures - Measures of a target audience's status concerning response hierarchy variables such as awareness, knowledge, image, attitude, preferences, intentions, or behavior.
A process of determining how much advertising is necessary to reach your target audience. There are three factors to consider. How many impressions will your ad receive or how often is it viewed.
By zeroing in on a relatively small demographic or geographic region, niche brands are able to develop unique personalities that speak directly to their target audiences.
The number of individuals or households within a specific target audience that sees a particular marketing message. It can be stated as a percentage of the target audience.
Contributed by: MarcommWise Staff
Recognition ...
Localization The tailoring of an offering to meet the specific needs of a geographic area, product, or target audience.
TV, Radio. Idea to reach large audience. Niche Media: Cable TV, Direct mail, etc. Reach the target audience with specific demographics, narrowly defined target audience. Non-Conventional Media: Internet.
Who are Media Planners?
the percentage of the target audience which will be exposed to at least one advertisement during the specified period of the campaign
reactive marketing control systems ...
Mobile Marketing- As cell phone technology advances, advertisers can not reach their target audience virtually anywhere.
A target audience or group selected because of their interest. Targeting is very important for an e-mail marketer because targeted and relevant e-mail campaigns, yield a higher response and result in fewer unsubscribes.
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A static web page that contains quality content about a specific topic. The page is written for a site's target audience but formatted for easy search engine spidering. Also known as a focus page or a content page.
Invisible web ...
social advertising The advertising designed to education or motivate target audiences to undertake socially desirable actions.
social class A status hierarchy by which groups and individuals are classified on the basis of esteem and prestige.
Advertising media: the means through which advertisements are delivered to the target audience. Media include broadcast media, print media, cinema, hoardings and outdoor media.
Format: Emails currently can be delivered in plain-text format or HTML format. Consider the target audience to determine which format is the most appropriate format for any specific campaign.
Marketing methods, such as mobile, which directly reaches the individual in the target audience.
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Directory ...
This feature allows ads to be shown when the target audience is more likely to be available, and can also be used to manage your budget or to make sure ads receive exposure in different parts of the world or time zones.
Link Baiting - The art of targeting, creating, and formatting information that provokes the target audience to point high quality links at your site. Many link baiting techniques are targeted at social media [link:] and bloggers [link:].
Email Marketing - Email marketing is process of promoting a product or service or an idea by sending direct emails to the target audience.
Positioning Statement A written description of the position that a company wishes itself, its product or its brand to occupy in the minds of a defined target audience.
location and through presentations and questioning, by a moderator, seeks opinions on products, services, ad campaigns, offers, etc. Those selected for the focus group should have a profile similar (if not identical to) the intended target audience.
Neural Network A type of modeling software on a PC which permits a marketer to determine the weights that should be applied to a large number of variables to predict the response or purchases by a target audience.
 See also: Target, Audience, Market, Marketing, Advertising
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