Target group

Target group and willingness to pay. Pricing Strategies An organisation can adopt a number of pricing strategies. The pricing strategies are based much on what objectives the company has set itself to achieve.

A target group or constituency to whom efforts are directed or have an effect upon. Topic areas: Communications and Marketing Audit ...

Situation analysis The gathering and evaluation of information to identify the target group and strategic direction of an advertising campaign. Slicks A high-quality proof of an advertisement printed on glossy paper which is suited for reproduction.

Marketers can examine sponsorship opportunities to find those that reach target groups, fit within a specified budget and provide sponsorship benefits that suit the marketer's objectives.

Place advertising with media that reach your target group. This includes outlets such as foreign language newspapers and radio. Step4 ...

Social Marketing - the design, implementation and control of marketing activity intended to promote social causes or ideas within a target group in a society; a form of non-profit marketing.

Multivariable segmentation: using a number of different variables to develop a rich profile of a target group of customers. N ...

Questionnaire Pre-testing the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.

copy testingA process of gathering input from a target group to help determine the effectiveness and appropriateness of written text. This can help predict the effectiveness of text in an ad or other published work.

See also: Target, Market, Marketing, Product, Objective