Target Marketing - The process of selling goods and services to a group of people who have a common interest. This term is identical to niche marketing.
Target Marketing: [tar] Communicating with a specific group of consumers with similar characteristics, within a broader group of consumers who purchases a type of product. Market Segmentation is the process of target marketing.
Extreme Target Marketing
The most efficient way for marketers to spend money is to direct spending to those who are most likely to be interested in what the marketer is offering.
Category fiction falls into an established (or newly originated) marketing category (which can then be subdivided for more precise target marketing).
The extensive use of data stored in electronic databases to better target marketing communications and more finely tune marketing messages for individual prospects at specific points in their lives and buying cycles.
For example, a brand that uses channels of distribution would target marketing communications at wholesalers/distributors, retailers, and consumers, or a blend of all three.
Strategic linking is basically the Internet equivalent to target marketing; it is one of the most productive ways to spread the word about your new web site.
Market segmentation and target marketing are the processes used to isolate these opportunities. Market segmentation is the process of grouping customers based on their similarities
Market segmentation allows a company to: ...
Information describing and segmenting a population in terms of age, sex, income and so on, which can be used to target marketing campaigns.
See Mass Marketing; Target Marketing. Product Differentiation a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear distinction between products serving the same market segment.
Target Marketing A marketing strategy aimed at a particular individual or group rather than to mass media. Telemarketing Talking on the telephone to prospects or customers.
 See also: Target, Market, Target market, Marketing, Offer
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