Target Public - the group whose needs and wants are served by a non-profit organization.
Target Return on Investment - a pricing method which seeks the achievement of a desired return on investment.
If you want media coverage, you must identify target publications and their editorial calendars. Send journalists and editors personal emails with pitches on your story.
Public relations plan - a document that details precise actions to achieve a public relations result. It can consist of target publications and media lists, planned events, community outreach, etc.
 See also: Incentives, Consumer, Customer, Point, Display
  
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