Targeted marketing

Targeted Marketing: Offering the right offer to the right customer at the right time.

Targeted Marketing:
The process of distinguishing the different groups that make up a market, and developing appropriate products and marketing mixes for each target market involved.
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Targeted Marketing: The act of making the right offers to the right customer at the right time.
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Targeted marketing; Banners or other promotions aimed, on the basis of demographic analysis, at one specific subsection of the market.

Targeted Marketing: A marketing strategy with the goal of presenting the ideal offer to the right customer at the right time.

Designing and executing targeted marketing campaigns Designing and executing campaigns, e.g. customer acquisition, cross-selling, up-selling Analysing customer behavior in order to make decisions relating to products and services (e.g.

[usage] Hit the hot buttons more often by using a targeted marketing communications approach.
Headline
Hit
Home Page
Hot Button ...

These sharp sales increases are usually the result of a targeted marketing campaign or time limited offer. While short-term marketing produces sales, long-term marketing efforts must be mixed in to sustain sales.

The use of customer and prospect information, stored in an electronic database for targeted marketing activities.
Differentiation.

Database Marketing: Marketing that relies on the creation of large computerized files of customers' and potential customers' profiles and purchase patterns in order to create a targeted marketing mix.

these customers may form a smaller segment of the general market. By focusing market research on these smaller segments the marketer can learn a great deal about these customers and with this information can begin to craft highly targeted marketing ...

See also: Target, Marketing, Market, Customer, Product