Tear Sheet
A copy of a print advertisement torn directly from the magazine or newspaper in which it appeared (for verification purposes).
Through-The-Book Method ...
Tear sheets - A page sent to the advertiser that serves as proof of the ad insertion.
Telemarketing - The process of using the telephone as a medium to sell goods and services directly to prospective customers.
Tear sheets A page cut from a magazine or newspaper that is sent to the advertiser as proof of the ad insertion. Also used to check color reproduction of advertisements.
 See also: Data, Marketing, Advertising, Services, Customer
  
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