Tear sheets - A page sent to the advertiser that serves as proof of the ad insertion. Telemarketing - The process of using the telephone as a medium to sell goods and services directly to prospective customers.
Tear sheets A page cut from a magazine or newspaper that is sent to the advertiser as proof of the ad insertion. Also used to check color reproduction of advertisements.
See also: Data, Perceived, Combination, Insert, Seasonal
 
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