Teaser

Teaser
Copy printed on the outside of a direct mail envelope to encourage the recipient to open, read and act on the piece.
Contributed by: MarcommWise Staff
Telemarketing ...

Teaser - A message, or part of a message, designed to arouse curiosity and interest and cause the reader to explore further, but without revealing too much detail about the offer being promoted.

Teaser " Words that create curiosity and make the reader want to know more. Usually found on the outside of an envelope to encourage the recipient to look inside.

Teaser
A message, or part of a message, designed to arouse curiosity and interest, but without revealing too much detail in itself. You can use appropriate teaser copy in the subject line to encourage prospects or customers to read the email.

Brain Teasers
SEO Glossary: A
Clicking on the glossary title will take you to further information about the term.

Teaser campaign - A campaign aimed at arousing interest in, and curiosity about, a product.
Telemarketing - The use of the telephone as a medium to sell or promote goods and services.

This teaser offers a free issue, a complimentary copy, a discount price, a sweepstakes, or a gift. For example: Subscribe now and save 50 percent off the newsstand price. Send for your free examination issue of Widget World today! ...

Teaser campaign An advertising campaign aimed at arousing interest and curiosity for a product. Telemarketing The use of the telephone as a medium to sell, promote, or solicit goods and services.

Marketers of new products may follow this "teaser" approach in advance of a new product introduction to prepare the market for the product.

Create the proper context before your actual offers begin, and you can dramatically improve your overall results. This could take the form of teaser announcements.

One of your marketing goals should be to motivate qualified prospects to give you their contact information so you can market to them. If you sell information, publishing articles with a free teaser at the end is one way to do this.

Send press release to key media about Book Club registration starting in April.
Contact public libraries and universities for postings.
Contact local newspapers for “Book Club' sections.
Distribute in-store flyer with book information teaser.

See also: Click, SEO, Internet, User, Place