Technological environment

Technological Environment - that part of the firm's external environment in which changes in technology affect the firm's marketing effort; the changing technological environment may pose threats or present opportunities.

Technological environment: trends and developments in the technological field that might: (a) improve production; (b) create new product opportunities;(c) render existing products obsolete; ...

The external environment of an organisation can be analysed by conducting a P.E.S.T analysis. This is a simple analysis of an organisation Political, Economical Social and Technological environment.
Political ...

See also: Variable, Service, Function, Offer, Services