While technology that improves measurement will change the media business dramatically, technological advances designed to eliminate some forms of advertising may have an even more profound effect on media over time.
Information Technology (IT) perspective
The Customer Life Cycle (CLC) perspective
Business Strategy perspective ...
Technology Savvy
Today's marketers must have a strong understanding of technology on two fronts. First, marketers must be skilled in using technology as part of their everyday activities.
technology-enabled selling
the application of technology to enable selling through all desired sales channels, including field/mobile sales, inside sales/telesales, selling partners, web selling, and retail sales
telemarketing ...
(Technology) Diffusion Process: [diff] The diffusion process refers to the process of adoption of new products by the consumer marketplace.
High Technology (high tech) A term with vague and far-reaching meaning. This covers electronics, data technology, telecommunications, medical technology and bio-chemistry.
Technology development: The use of technology to obtain a competitive advantage within the organisation. This is very important in today’s technological driven environment.
Technology used to show video and animation on a website. Although popular, Flash can be bandwidth heavy and unfriendly to search engine spiders because they can't read it. This may negatively impact on your site rankings on SERPs.
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Technology and High-Skilled Jobs going to China, India and Germany: Obama
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technology The purposeful application of scientific knowledge; an environmental force that consists of inventions and innovations from applied scientific and engineering research.
Our technology-enabled service team is available 24x7x365 to handle as much or as little of your research project as you need, and can have your data back to you within 48 hours, depending on the complexity of your project.
The technology involved in hosting sites is quite complicated and requires some capital investment.
HDTV technology can still be transmitted through regular analog means, so some of the annoyances of regular antenna-based TV can remain. However, with an HD-capable TV, one can still see the difference.
Flash technology can also be used in interactive banner & button advertisements.
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The world's largest, most authoritative conference on semantic technology for enterprise computing professionals. It covers every major technology and application area you'll need to know.
Using Web Technology as a Means to Strengthen Competitive Advantage
Sports Hospitality - Working with Sports Marketing Firms
Internet Marketing Services - Home Business Idea - Internet Marketing Firm
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DVD A technology that uses five inch discs similar to CD-ROMs but which can hold much more data. A DVD disc can deliver multi-channel sound and TV images three times sharper than videotape.
In-house technology vs. outside vendors
Deciding how your e-mail will be sent is an important planning decision.
RSS The technology that allows blogs to automatically distribute content to subscribers and other blogs. Marketing Strategy: B2B Marketing Executive Blogs
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A multimedia technology developed by Macromedia® to allow much interactivity to fit in a relatively small file size.
FAST Marketing
Favicon
Fax Preference Service (FPS)
Feature Article
Field Marketing
First-Mover Advantage
Flash
FMCG ...
Fuzzy search technology is similar to stemming technology, with the exception that fuzzy search corrects the misspellings at the users end and stemming searches for other versions of the same core word within the index.
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Creative - The technology used to create a banner or other type of advertising material. Common creative types include GIF, JPEG, Java, HTML, Flash or streaming audio/video.
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Analytics: Technology that helps to analyze the performance of a website or online marketing campaign.
Ad Server:
Technology used to serve online advertising.
Ad Specs:
The pixel and kb specification of an advert.
Flash - "Flash technology has become a popular method for adding animation and interactivity to web pages; several software products, systems, and devices are able to create or display Flash.
A 'split cable' technology allows the researchers to randomly select half the panel members in a given community to receive one advertising treatment and the other half another.
The technology used to create or develop an ad unit. The most common creative technology for banners is GIF or JPEG images. Other creative technologies include Java, - HTML, or streaming audio or video.
Flash: Animation Technology used on the World Wide Web.
Flat Rate: A flat, or fixed, fee to rent an entire list/file.
[edit] Flash a technology developed by MacroMedia Corp. that allows a web designer to embed interactive multimedia into web pages. Often used for Flash intros, games, and animating navigation.
As E-cash exchange technology and familiarity increase on the part of consumers and businesses, commerce on the I-Way will also grow.
Who shops on the Internet Now?
Data-mining Using technology to break down information, often used to aid forecasting and prediction of marketing data.
Decision Makers In business-to-business, executives who have the authority to make or influence a purchase.
Technological Environment that part of the firm's external environment in which changes in technology affect the firm's marketing effort; the changing technological environment may pose threats or present opportunities.
Managing Your Brand Assets: Forget Technology, It's People Who Drive Your Success
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A common application of IVR is to combine the technology with a respondent incentive. For example, phone cards, preloaded with a given amount of phone time, are printed with the survey company's name and phone number for respondents to call.
The effects of changing technology, evolving competition and changes in customer needs mean that is most important for an organization to find ways of keeping its product ranges fresh and interesting.
Knowing that he would face a tough competitive landscape, and would often be going up against the “big guys' when pitching for new accounts, Wheeler decided to use technology as his force multiplier—to level the play field.
It is growing rapidly as technology provides equipment that is more portable and personnel receive additional training. As the name implies, services are performed at an individual's home, as opposed to an outside facility.
The technology which allows Nielsen Media Research (NMR) to track an identification code within locally transmitted TV signals for network and nationally syndicated programs.
CD or CD-ROM: High-capacity compact disks for use by readers via computer technology.
The use of World Wide Web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration among users.
Asymmetric Digital Subscriber Line. Technology that allows data to be transmitted over copper pair telephone lines at up to 8 Mbps. The technology allows internet access and telephony services to be available simultaneously.
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Multi-channel Multi-point Distribution System (MMDS) - This technology is a carrier service for short distance line of sight transmission of a TV programming to selected locations.
Mobile Marketing- As cell phone technology advances, advertisers can not reach their target audience virtually anywhere.
Technology to carry high-speed data over ordinary phone lines up to 70 times faster than a 28.8 modem, and can be used concurrently with voice over the same line. It is called "asymmetric" because download speeds are faster than upload speeds.
This technology is better adapted in transmission of data than the GSM (the second generation). The UMTS system authorizes a debit of 384 kbit/, what is enough for the transmission of the imagesand the sound during a video conference.
Flash - multimedia technology, developed by the Macromedia company, used in the creation of websites and advertisements to permit the inclusion of moving images using a small file size ...
Delivery of ads to an end user's computer by an ad serving technology company or system.
Advertorial
Is generally a paid segment on television or space in magazines which talks about a particular product within the program or magazine/newspaper.
Analytics
Analytics refers to all the technology, programming, and data used in Search Engine Marketing to analyze a website's performance or the success of an Internet marketing campaign.
Others are that they can harm SEO efforts, they often rely on technology that not all users have, and their development often highlights weaknesses of the rest of the site that should be handled in other ways.
RSS is a technology that allows web users to distribute new content to Internet users without the user having to revisit the website.
Moore's Law The power of microprocessor technology doubles and its costs of production fall in half every 18 months.
moral hazard Arises when people behave recklessly because they know they will be saved if things go wrong.
FTP (File Transfer Protocol)
Technology that allows file transfers from a local machine to a remote host.
Geo Targeting
A very tactful way to employ cloaking.
Google uses its search technology to serve ads based on web site content, the user’s geographical location and other factors. This service is free and can be very effective in monetizing web site content for some sites.
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An alphabetical glossary of terminology and acronyms commonly used in advertising, business, information technology and marketing with a concise explanation of each one.
Marketing Automation - The use of technology to manage and automate the process of converting prospective customers into actual buyers ...
Rich Media: Rich media is a term for advanced technology used in Internet ads, such as streaming video, applets that allow user interaction, and special effects.
SEO
The process of shaping a website in a defined structure, technology and content according to highly selected keywords or phrases for it to rank among the search engines.
White Paper: A document written in essay style that provides an in-depth analysis of a technology, trend, product or process. White papers are predominantly informational rather than promotional material.
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