Telephone Interviews - a rapid and moderately inexpensive means of gathering marketing research data.
Telephone Interviewing
The term used for when a market research ‘questionnaire’ is implemented over the telephone rather than face to face or via the internet.
1 Telephone Interview.
Telephone ownership is very common in developed countries. It is ideal for collecting data from a geographically dispersed sample. The interviews tend to be very structured and tend to lack depth.
Telephone interview
Participants are asked survey questions over the telephone. Telephone interviewing is usually conducted from a central telephone interviewing facility.
telephone interview A telephone conversation between a representative of the research organization, the interviewer, and a respondent or interviewee.
Computer-Aided Telephone Interviewing (CATI):
Interviews that are conducted over the telephone between a consumer and a computer. CATI software will increase call center productivity.
Computer Assisted Telephone Interviewing (CATI) - A computer/telephone interface system used by Nielsen Media Research to recruit sample households.
CATI: computer aided telephone interviewing.
Cause related marketing: linkages between commercial organisations and charities that can be used by both parties to enhance their profiles and to help achieve their marketing objectives.
CATI
The industry acronym for Computer Assisted Telephone Interviewing.
Qualify In business-to-business, a process whereby respondents to an ad or a mailing are determined (usually by a telephone interview) to be worth a salesman's time and attention.
 See also: Consumer, Analysis, Service, Services, Research
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