Test Marketing

Test Marketing
Making samples of a new product available to see what representative consumers think of it and its proposed 'marketing mix' ...

Test marketing: the stage within the new product development process in which a product and its associated marketing mix are launched within a confined geographic area to get as realistic a picture as possible of how that product is likely to ...

Test marketing
Test marketing occurs when a new product is tested with a sample of customers, or launched in a restricted geographical area, to judge customers' reactions.

Test marketing means testing the product within a specific area. The product will be launched within a particular region so the marketing mix strategy can be monitored and if needed, be modified before national launch.
Stage 8: Commercialization ...

3: You can test marketing strategies. Instead of wasting money on paid advertising, only to realise your new marketing campaign doesn't work, you can get your affiliates to test adverts, banners and sales copy for you for free.

Laboratory Test Markets see Accelerated Test Marketing. Laggards those in a community who are slowest to adopt a new product. See Diffusion of Innovation; Early Adopters; Early Majority; Innovators; Late Majority.

Having such policies in place will ensure that disgruntled employees can't malign the company on its home page, or that people who don't have the latest marketing information post inaccurate or misleading information.

See also: Product, Market, Marketing, Test Market, Sales