Market Nicher a company whose products serve segments too small to be of interest to firms with larger shares of the market; also called market specialists, threshold firms or foothold firms. See Market Challenger; Market Follower; Market Leader.
a company whose products serve segments too small to be of interest to firms with larger shares of the market, also called market specialists, threshold firms or foothold firms
market opportunity ...
 See also: Marketing Channels, Attribute, Variable, Distribution, Threshold
  
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