Home (Top-down approach to planning)
Home  
 
 
Home » Marketing & Web » Top-down approach to planning


 

Top-down approach to planning

Marketing & Web TokenTotal Cost

Top-Down Approach to Planning - an approach to planning in which senior management determines objectives, strategies, tactics, etc with minimal input from subordinates.

 


participative approach to planning in which there is involvement at all levels; plans are developed at the lower levels of an organisation and funnelled up through consecutive levels until they reach top management. See Top-Down Approach to Planning.

See also: Objection, Point, Function, Attribute, Variable

Marketing & Web TokenTotal Cost

 
 rssRSS