Trade character

Trade character People, characters, and animals that are used in advertising and are identified with the products, e.g. Jolly Green Giant and Tony the Tiger. Trade name The name under which a company operates.

Branding involves researching, developing and implementing brand names, brand marks, trade characters and trademarks. Branding is the art and cornerstone of marketing.

See also: Cycle, Perceived, Opportunity, Mix, Introduction