trade publications
magazines, newsletters, journals, directories, etc which serve the interests of particular industries, often used by salespeople as a source of leads
trade sales promotion ...
Not surprisingly, this issue, which has been gaining front-page coverage in many of the nation's direct marketing trade publications, has also caught the eye of the country's politicians.
Collect secondary data from industry/trade publications, the Census Bureau and business magazines to save money. Utilize the free search engines through the public library.
10. Bylined articles
Some trade publications will publish case studies with a byline from either a company or customer representative.
One method of checking this is to visit websites customers use to learn about industry products (e.g., consumer magazine site, consumer forums) and use the site's search feature to enter search terms discovered in the trade publications.
Trade publication - A trade publication often falls between a magazine and a journal, with articles focusing on information relating to a particular trade or industry. Trade publications typically contain heavy advertising content focused on the ...
The information should be released by approaching journalists and/or issuing press releases to trade publications. Press releases are normally issued a minimum of two months prior to the program/event.
 See also: Marketing, Market, Service, Product, Customer
|
