Trade Sales Promotions
As note in the Promotion Decisions tutorial, certain promotions can help "push" a product through the channel by encouraging channel members to purchase and also promote the product to their customers.
Trade Sales Promotion - an incentive offered to resellers to encourage them to buy more of a particular product and to sell it more aggressively.
Trade Selling - selling products to wholesalers and retailers for resale purposes.
a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc purchased during the period of the promotion
buying cycle
the time taken by an individual or company to complete its decision to buy ...
a type of trade sales promotion in which buyers are given incentives in the form of price reductions or merchandise to encourage them to display the items purchased prominently
disposable income ...
These are known as Trade Sales Promotions. Examples here might include joint promotions between a manufacturer and a distributor, sales promotion leaflets and other materials (such as T-shirts), ...
 See also: Purchase, Promotion, Marketing, Product, Market
|
