Trade sales promotion

Trade Sales Promotions As note in the Promotion Decisions tutorial, certain promotions can help "push" a product through the channel by encouraging channel members to purchase and also promote the product to their customers.

Trade sales promotion methods stimulate wholesales, retailers or dealers to carry and market a producer's products (539) ...

trade sales promotion deal prone A description of the behavior of that group of consumers who make product purchase decisions on the basis of whether or not a particular product is being sold under some sort of deal condition.

Trade Sales Promotion - an incentive offered to resellers to encourage them to buy more of a particular product and to sell it more aggressively. Trade Selling - selling products to wholesalers and retailers for resale purposes.

a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.

See also: Offer, Marketing, Purchase, Product, Sales Promotion