trademark Designs and names, often officially registered, by which merchants or manufacturers designate and differentiate their products.
transaction costs The costs of exchange.
Trademark Marketing Strategy: Trademark Registration Process See also: Registered Trademark TREK The methodology embodied in the online and printed versions of the Marketing Playbook as well as all of the consulting work from Venture ...
Trademark
Legal protection given to a brand name and/or logo.
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trademark
a name, design or symbol registered for the exclusive use by a manufacturer to distinguish its product
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Trademark Poaching: The act of using PPC ads to appear as though they have come from a merchant (using its trademark).
Trademark Infringement A trademark registration is infringed by the unauthorized use of the registered trademark, or of one that is confusingly similar to it, on the registered goods or services, ...
Trademark: [tra] Trademark is a term, sign or symbol that distinguishes one company, and one product, from another. This is a form of intellectual property, that needs to be protected in order not to confuse consumers when making choices.
Trademark
Legal designation indicating that the owner has exclusive use of a brand
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Product/Trademark Franchising An arrangement in which franchised dealers acquire the identities of their suppliers by agreeing to sell the latter's products and/or operate under suppliers' names.
Trademark - A trademark is a design, logo, or brand name registered for the exclusive use by a manufacturer to distinguish its product or service.
Trademarks/brand names: It would be very difficult to compete against Coke and Pepsi in the cola market.
Trademarks - Distinctive symbols, pictures or words that identify a specific product or service. Received through registration with the U.S. Patent & Trademark Office.
Multiple trademark owners may claim the right to the same term, as long as each owner operates in a different industry. Trademark ownership is location-based, and therefore must be obtained on a country-by-country basis.
Trademark Icon, symbol, or brand name used to identify a specific manufacturer, product, or service. Traffic builder A promotional tactic using direct mail. Designed to draw consumers to the mailer's location.
Distinctive name or trademark that identifies a product or manufacturer.
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Brand Awareness ...
that performs the same function for a service as a trademark does for a tangible product. Service Mix the range of services offered by a services marketing company. Service Perishability see Perishability.
A brand name is usually legally registered as a trademark with a governmental organization to prevent other companies from using it.
For most public companies, the trademark communications vehicle of each fiscal year is its annual report. Annual reports worth reading convey corporate history, organizational progress and, of course, compulsory financial reporting.
Cybersquatting Registering domains related to other trademarks or brands in an attempt to cash in on the value created by said trademark or brand.
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An evocative word that may or may not be trademarked, but which differentiates the offer in a proprietary way.
Generic Descriptor
A simple, descriptive term with clear meaning, and which can be executed in regional languages.
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Logo
A unique symbol, trademark or type style used to represent a company or brand name on packaging, in advertising, in promotional materials or other communications.
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Brand Equity: - a) is an asset b) a degree of brand-name recognition perceived brand quality, strong mental and emotional associations, and other assets such as patents, trademarks and channel relationship. c) is a measure of a number of different ...
PDF - Stands for Portable Document Format. A trademark of the Adobe Company, PDF files can be read by any computer that has the free Adobe PDF reader.
In the end, few things are as valuable to a business as customer trust. That's why famous trademarks and widely known franchises are so important. Their names, products, and services are familiar and trusted by the public.
The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name. Library could be considered a trade name.
a mark, sign, symbol, slogan, etc that performs the same function for a service as a trademark does for a tangible product
service mix
the range of services offered by a services marketing company ...
Awareness:
The familiarity of a product, brand name, company, new concept or trademark.
Definition: A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The legal term for brand is trademark.
Domain name selection is an important aspect of establishing your online presence and it pays to give it some thought. You also need to be careful not to use as a domain name a term or phrase that is trademarked.
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Link Popularity
A measure of inbound links. Several search engines have included this factor into their algorithms, the most notable being Goggle with their trademarked PageRank.
logo: A company or product identifier - for example, a representation of a company's initials or a drawing that is the exclusive property of that company. In publishing usage, a virtual equivalent to the trademark. (see: colophon)
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Packages that are not easily bio-degradable could draw customer and possibly governmental concern. Also, caution must be exercised in order to create packages that do not infringe on intellectual property, such as copyrights, trademarks or patents, ...
 See also: Market, Marketing, Product, Customer, Service
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