Trading Stamps - a form of sales promotion used by retailers in which customers receive stamps or coupons in proportion to the amount of their purchases; the stamps can be redeemed later for merchandise.
Alternative currencies: trading stamps, tokens or loyalty scheme points awarded on the basis of the amount spent by the customer that can be accumulated and then exchanged for gifts or discounts.
It may include an advertising campaign, increased PR activity, a free-sample campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, setting up competitions with attractive prizes, temporary price reductions, ...
a program designed to offer an incentive to an individual that encourages him or her to return to do additional business, types of continuity programs include frequent flyer mileage, trading stamps, etc continuum of sales jobs ...
See also: Strategy, Attribute, Marketing, Objectives, Price
 
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