trading up
adding a higher-priced, higher-quality version of a product to the range, generally to increase sales of the lower-priced model through consumer association of its image with the more prestigious model, see trading down ...
Trading up: an objective of sales promotion, encouraging customers either to buy bigger sized packs of products, or to buy the more expensive products in a range.
See Trading Up. Trading Stamps a form of sales promotion used by retailers in which customers receive stamps or coupons in proportion to the amount of their purchases; the stamps can be redeemed later for merchandise.
 See also: Attribute, Point, Total costs, Tangible product, Tactic
  
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