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Traffic

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Traffic lights has a number of benefits to marketing managers:
It encourages a creative approach to marketing
Traffic lights is simple to use
Traffic lights is quick to learn ...

 


Traffic
What is Traffic?
Traffic is the name given to visitors to your website.

Traffic:
Traffic to a website for Internet marketing purposes usually denotes the number of people/users who visit this website.

What is Traffic?
The flow of visitors, or surfers, on the internet. It is easier to understand this term when the internet is thought of as the information superhighway.
See also: ...

Web site traffic was initially viewed as an all-important metric for gauging success on the Web. This assumption was due in part to the lack of other business metrics to explain the .com phenomenon.

[edit] Traffic The amount of users that surf to a site [edit] Traffic Estimator Google's AdWords Traffic Estimator is a tool that provides search volume, average cost-per-click, ...

The three main methods are: Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and Lead Generation.Today, when over 85% of traffic is generated by search engines, ...

Traffic analytics a.k.a. web analytics, is a website tracking system that reports information on visitors such as traffic origination, on-site behavior, visit paths, and the technology used to access the site, e.g. Google Analytics.

Traffic Manager
The brave employee who manages the internal work flow of an agency.
to the top ...

Traffic Counters:
Devices that measure the amount of vehicles that passes over a particular section of a road.
Transcript:
The written record of an interview or focus group. This is a verbatim account.

Traffic - this generally means visitors to your site. The term is often used in search engine marketing and advertising when people talk about ‘driving traffic to your site'.

Traffic Builder - the lowest-priced item in a product line.
Transactional Functions - one of the three kinds of functions (with facilitating functions and logistical functions) performed by intermediaries in a marketing channel; ...

traffic builder
the lowest-priced item in a product line, see prestige builder and product line
a promotional product or premium designed to get consumers to come to a store or a tradeshow ...

Traffic - see website traffic
U
Unique visitors - individuals who have visited a website at least once during a specific time frame ...

Traffic: Visitors to a website that can be measured and tracked are often referred to as traffic.

Trafficker:
The person responsible for loading ads on an ad server.
Unique Browser /Viewer:
Number of individuals that see an impression. [only counted once during the month] ...

Traffic Builder " Any advertising effort intended to draw people to a certain place, such as a store or a Web site.
Trim Size " Size of a printed piece after it has been printed on a larger sheet then cut to its final size.
- U - ...

Traffic
A term to refer to the process of moving people from one place to another with the objective of putting them in a "conversion scenario" where there is a possibility of the user taking an action desired by the marketer.
Trojan Horse ...

Traffic
The number of people that visit your webpage, being led there by your ads.
Two-tier ...

Traffic
The number of visitors a website receives over a given period. Usually reported on a monthly basis.
Transactional Query
A query where the user expects to conduct a transaction.

TRAFFIC: This term is used to describe how many people visit your Web page. It can be measured in many different ways, such as hits and impressions.

Traffic
Generally measured by the amount of visitors to a website. Hitwise Search Marketing measures search generated traffic separately by recording referrals from known search engines and directories.
TXT
Text File (file.txt) ...

Google Traffic Estimator - Tool which estimates bid prices and how many Google searchers will click on an ad for a particular keyword.

Traffic Department - The department at a station or network that keeps track of program logs, schedules commercials, etc.

Traffic builder - A promotional tactic designed to draw consumers to an advertiser's physical or virtual location.
Transit advertising - Advertising that appears on public transport, waiting areas and bus stops.
U ...

TRAFFICKING
Coordinating and processing the delivery of creative materials to the advertising medium. This process includes printed instructions given to a medium on how creative materials should be inserted into the medium - e.g.

Traffic Analysis - The process of analyzing traffic to a web site to understand what visitors are searching for and what is driving traffic to a site.

Blind Traffic - Web visitor traffic that is generated using blind links.
Newest Term
Landing Page ...

Google Traffic Estimator
Google Trends Tool which allows you to see how Google search volumes for a particular keyword change over time.
See also:
Google Trends
Google Website Optimizer ...

Gridiron Traffic Flow See Straight Traffic Flow.
Gross Margin The difference between net sales and the total cost of goods sold. Also known as Gross Profit.

Web site traffic - the amount of visitors and visits a Web site receives.
Web browser - a software application that allows for the browsing of the World Wide Web.

WEB SITE TRAFFIC GENERATION
The web is now so large that getting traffic to any one site can be difficult. One method is search engine optimization, a topic that will be covered below.

(e.g., store traffic, website traffic)
product trials
(e.g. sales promotions, product demonstrations) ...

Traffic builder A promotional tactic using direct mail. Designed to draw consumers to the mailer's location. Transit advertising Advertising that appears on public transportation or on waiting areas and bus stops.

The art of using traffic and sales statistics to understand user behaviour and improve the performance of your site
anchor page ...

Increase web site traffic - search engine optimization tips
Website builder software review
Looking for an easy to use yet powerful web site builder software application? My review ...

See Product Line; Traffic Builder. Prestige Pricing a pricing strategy in which prices are set at a high level, ...

Affiliate A website that will drive traffic to another site for a percentage of sales.
Affinity Marketing Marketing targeted at individuals sharing common interests related to a product.

Unlike standard banner ads which are placed on one generic highly trafficed websites, targeted image ads use keyword matching technology to appear on content sites most relevant to your ad.

Affiliate Program: [aff] An affiliate program is a form of advertising, on the web, that rewards the affiliates (self-selected advertisers) for driving traffic to the advertiser (PPC) or for subsequent transactions (CPA).

Offers are normally categorized by the objective of the direct marketing effort: Lead Generation (for field sales or telephone follow-up), Traffic-Building (to a retail location, trade show booth, or web site), ...

Pay per click arbitrage, commonly known as arbitrage, is a practice that allows second tier search engine, directory, and vertical search engine web publishers to engage in the buying and reselling of web traffic for profit.

The long tail of search refers to the vast number of lower traffic volume keywords that are often much less competitive (for SEO) than the most popular keywords.

301 Redirect A PHP file that you upload to your website to permanently redirect traffic from one page to a new one. Search engines recognize 301 Redirects and automatically update their indexes for the More.

Most vendors of "search engine traffic" have expanded the definition of Search Engine Marketing to include this contextual inventory.

horror: The horror classification denotes works that traffic in the bizarre, awful, and scary in order to entertain as well as explicate the darkness at the heart of the reader's soul.

It's a way of measuring traffic to a website that can be misleading. The number of hits a website receives is usually greater than the number of visitors it gets. That's because a webpage can contain more than one file.

Hit is a somewhat misleading measure of traffic to a web site. One hit is recorded for each file request in a web server's access log.

Click fraud, also called pay-per-click fraud, is the practice of artificially generating traffic to advertisers' sites either manually or through the use of automated clicking programs (called hitbots).

Pay-per-click campaigns are known to drive significant targeted traffic. Sadly, when the campaign funding ends, the traffic and sales generally do, too.

Doorway Page - A page used for driving traffic form any page to another specific page and usually focusing on specific keywords.

Military Definitions - Air Traffic Control And Landing Systems
U. S. Military Definitions - Aircraft Control And Warning System
U. S. Military Definitions - Air Traffic Control Clearance
U. S. Military Definitions - Air Defense Control Center ...

An agreement between two sites in which one site agrees to feature content or advertising that will drive traffic to the other site. In return, the affiliate receives commission generated from the traffic that it has delivered.
Algorithm ...

Click Fraud: The deceitful practice of posing as pay-per-click traffic for the purpose of generating false revenue by the affiliates serving the ads.

A link from an external domain to a web site, bringing traffic to that site. Inbound links are used to measure link popularity.
Index
A searchable database of words pointing to documents created by search engine software.

Reverse DNS is used to log incoming traffic by domain name for statistical purposes. It is also used to prevent spam by determining if the e-mail message is coming from the domain name indicated in the message header.

A service offered by specialised internet marketing organisations. Services include traffic building, traditional search engine optimisation and market intelligence reporting. Learn more about our search engine marketing services by clicking here.

These links are unique in order to track the traffic coming from the Affiliate site. Typically these links can be simple text links, images, product links, etc.

IP service The carrying, for a fee, of data traffic using the Internet protocol. This is the essential service provided by Internet Service Providers and Network Service Providers.

inbound link: An inbound link is an hyperlink to a particular Web page from an outside site, bringing traffic to that Web page. Inbound links are an important element that most search engine algorithms use to measure the popularity of a Web page.

See also: Market, Marketing, Click, Product, Internet