Traffic builder

Traffic Builder - the lowest-priced item in a product line.
Transactional Functions - one of the three kinds of functions (with facilitating functions and logistical functions) performed by intermediaries in a marketing channel; ...

traffic builder
the lowest-priced item in a product line, see prestige builder and product line
a promotional product or premium designed to get consumers to come to a store or a tradeshow ...

Traffic Builder " Any advertising effort intended to draw people to a certain place, such as a store or a Web site.
Trim Size " Size of a printed piece after it has been printed on a larger sheet then cut to its final size.
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Traffic builder - A promotional tactic designed to draw consumers to an advertiser's physical or virtual location.
Transit advertising - Advertising that appears on public transport, waiting areas and bus stops.
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Traffic builder A promotional tactic using direct mail. Designed to draw consumers to the mailer's location. Transit advertising Advertising that appears on public transportation or on waiting areas and bus stops.

See Product Line; Traffic Builder. Prestige Pricing a pricing strategy in which prices are set at a high level, ...

See also: Customer, Model, Value, Promotion, Consumer