Transit advertising Advertising that appears on public transportation or on waiting areas and bus stops. Transparency A positive, color photographic image on clear film. Transparent ink Ink used in four color printing process that allows for colors underneath the ink to show through.
Television or radio.
See "below the line".
Bus king, bus queen
A type of outdoor transit advertising designed for the outside of buses. As the names imply, a king is a larger ad than a queen.
See also: What is the meaning of Link, Index, Publisher, Content, Online?