Transit advertising Advertising that appears on public transportation or on waiting areas and bus stops. Transparency A positive, color photographic image on clear film.
Transit Advertising Advertising carried in or on any form of public vehicle. Also refers to any form of advertising at transport venues such as stations, airports, taxi ranks etc. Usually termed 'Transportation Advertising.
Television or radio.
BTL
See "below the line".
Bus king, bus queen
A type of outdoor transit advertising designed for the outside of buses. As the names imply, a king is a larger ad than a queen.
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 See also: Features, Audience, Daypart, Consumer, Content
  
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