Transit advertising - Advertising that appears on public transport, waiting areas and bus stops.
U
Unique visitors - Number of individuals who have visited a Web site during a fixed time frame.
BUS KING/QUEEN
A type of outdoor transit advertising designed for the outside of buses. As the names imply, a king is a larger ad than a queen.
C ...
 See also: Cycle, Impressions, Advertising budget, Broadcasting, Advertising plan
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