Trial Objective - one of a three possible aims or objectives (with loading objective and loyalty objective) of a consumer sales promotion; purchasers are offered incentives to try a new product.
Loading Objective one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion; ...
one of the three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done ...
 See also: Attribute, Consumer, Customer, Goods, Market
  
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