Two-way stretching

Two-Way Stretching - introducing new products into a product line at both the higher and lower priced ends at the same time.
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introducing new products into a product line, see product line, downward stretching, two-way stretching and upward stretching
product management system ...

Downward Stretching - introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching; Upward Stretching; Two-Way Stretching.
DPI - abbrev. Disposable Personal Income.

See Downward Stretching; Two-Way Stretching. Usage Rate a measure of the quantity of a product consumed by a user in a given period; users may be subdivided as heavy, moderate and light. See Behaviouristic Segmentation.

See also: Buyer, Goods, Market, Sales, Price