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Serif type Short, decorative cross lines or tails at the ends of main strokes in some typefaces, such as Roman lettering.
An advertisement styled to resemble the editorial format and typeface of the content in which it runs. Often generates higher response rates.
Affiliate marketing ...
An effective brand identity is not defined simply by a name, logo, typeface, and a whole bunch of stationery, mailing labels, or delivery trucks with the same look.
It's no different with brands, whose managers complain, "you can't modernize the typeface - people love that typeface!" or "why should we redevelop our values?
CORPORATE IDENTITY - A company's name, logo, typeface, colors, slogan, etc., are elements that help comprise its corporate identity.
Logo - A logo, or logotype, is the graphic element of a trademark or brand, and is set in a special typeface/font and arranged in a particular way. The shape, color, and typeface should all be distinctly different from others in a similar market.
[1] The character a company seeks to establish for itself in the mind of the public, reinforced by consistent use of logos, colours, typefaces and so on.
[2] How a particular business is perceived by it's customers and the rest of the marketplace.
You can't send out a two-color mailing and expect to generate much excitement. You need four-color, slick design, high-quality paper, slick copy and a larger typeface than the old-fashioned tiny type used in traditional direct mail packages.
advertising, creative refers to the ad's title (headline), description (text offer) and display URL (clickable link to advertiser's web site landing page). Unique creative display includes word emphasis (boldfaced, italicized, in quotes), typeface ...
 See also: Offer, Market, Marketing, Product, Point
  
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