Typography
The style, arrangement and appearance of the copy in the final version of marketing material. Typography is a design element chosen both for aesthetics, readability and, by setting a tone, to reinforce the marketing message.
Typography
The typestyle specified for brand communications other than the basic brand signature. Typography is often an existing font, but may also be a modified font or custom-designed font.
Verbal Identity ...
Type font Refers to the complete alphabet for a specific typeface. Typeface A designed alphabet with consistent characteristics and attributes. Typography The designated setting of type for printing purposes.
Brochure - A high quality pamphlet with a planned layout, typography and illustrations. The term is also loosely used for promotional pamphlets or booklets
BSP - Stands for Barcode Sort Plan.
[2] The branch of visual arts concerned with the aesthetics and production of layout, design and typography.
[usage] Effective graphic desing draws the reader into your marketing materials.
Geodemographics
GLAM
Graphic Design
Grey Market ...
Visual Identity What a brand looks like - including, among other things, its logo, typography, packaging and literature systems.
 See also: Market, Product, Service, Value, Function
  
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