Unaided Recall
The ability to recall information about an advertisement, product, service or brand without any prompting. The level of unaided recall in recipients of marketing communications is used as one measure of communication effectiveness.
Unaided Recall Test - a means of evaluating the effectiveness of a company's recent advertising; without help from the researcher, ...
Unaided Recall/Awareness
A respondent's recall of a brand name, commercial, etc. without any cues or prompts from the interviewer. The answer list is not read.
Total Unaided Recall:
These are responses that are provided without any assistance of the interviewer when questioned to identify a brand, company, message and so forth.
Unaided recall
A research method in which a respondent is given no assistance in answering questions regarding a specific advertisement ...
See Aided Recall; Unaided Recall. Receiver the target of a message in the communication process.
 See also: Services, Product, Customer, Market, Company
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