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unbundling
eliminating one or more of the elements of a firm's product offering, for example, a firm selling computers might discontinue its offer of free training with each computer sold, deciding instead to charge separately for it ...
While product bundling is a regular phenomena for software and related products, product unbundling may occur in the traditional content provider markets as microtransactions can provide payment options for smaller increments of the product.
 See also: Free, Pricing, Services, Offer, Marketing
  
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