USP (Unique Selling Point, Or Unique Selling Proposition): The benefit or advantage that differentiates one brand from its competitors.
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Additional Resources from Decision Analyst ...
USP - Unique Selling Point or Proposition, benefit that differentiates a product its rivals.
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Values and lifestyles research - Research method psychologically grouping consumers on characteristics such as demographics, values and lifestyles.
Knowing the unique selling point of the web page.
Being memorable with unique information
Offering several payment options
Having a clear returns policy
Having clear policies on information protection
Being clear and concise with information ...
(some times referred to as unique selling point) the particular quality, feature or benefit of a product which a competitor's product, although similar, cannot or does not offer
unit pricing ...
USP (Unique Selling Proposition)
Sometimes mistakenly defined as Unique Selling Point. The Unique Selling Proposition concept was first developed by Rosser Reeves of the Ted Bates Agency. Basically, it's what sets you apart from your competition.
 See also: Point, Market, Product, Customer, Marketing
  
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