Demand Backward Pricing a pricing method in which an estimation is made of the price that customers are willing to pay for a given product; this price is then compared to the per unit cost to see if it meets the firm's profit objectives.
Determining individual unit cost can be a complicated process. While variable costs are often determined on a per-unit basis, applying fixed costs to individual products is less straightforward.
a graphical representation of the way in which average unit cost of production decreases as output rises, also called an experience curve
learning management system
a software application that companies use to track what their employees learn ...
Learning Curve - a graphical representation of the way in which average unit cost of production decreases as output rises; also called an Experience Curve.
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Mass Customization: It is the use of flexible computer-aided manufacturing systems to produce customised output. These systems combine the low unit costs of mass production processes with the flexibility of individual customization.
mass customization The production of a wide variety of end products at a unit cost that could once be achieved only through mass production of a standardized output.
cost per point - The cost of purchasing one broadcast rating point. For any given spot announcement, Unit Cost divided by Audience Rating, equals Cost Per Point. Costs per point vary by day-part and market.
Manufacturers of digital watches used a skimming approach in the 1970s. Once other manufacturers were tempted into the market and the watches were produced at a lower unit cost, other marketing strategies and pricing approaches are implemented.
This classification also includes books sold as premiums (for example, to a convention group or a corporation) or for other promotional purposes. Depending on volume, per-unit costs can be very low, and the book can be custom-designed.
 See also: Marketing, Product, Market, Sales, Cost
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