Universe
All people who are prospects for a specific product or service.
Contributed by: MarcommWise Staff
Up Selling ...
Universe:
The set of all the units from which a sample is drawn. Also called the population.
Unstructured Observation:
A study in which the observer simply makes notes on the behavior being observed.
Universe " The total group of people or businesses that are being targeted in a campaign or all those who are potential buyers for a product or service.
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Universe Estimate (UE)
The population chosen for a research study. The estimated number of actual households or people from which the sample will be taken and to which data will be projected.
Universe
Total number of individuals that might be included on a mailing list; all of those fitting a single set of specifications.
Upper/Lower conversion
Intelligently converting non-case character data to mixed upper and lower case.
Universe - The population chosen for research study. Universe estimates are the estimated number of actual households or people from which the sample will be taken and to which data from the sample will be projected.
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UNIVERSE
All people or target audiences who are prospects for a specific product, service, or message.
UPGRADE
When commercials air during higher rated viewing dayparts instead of during the lower-rated dayparts as purchased.
Universe Count: The total count (number of names) on a list.
UV coating: A very slick, glossy coating applied to the printed paper surface and dried on press with ultraviolet (UV) light.
Population in marketing research, the total group that a researcher wishes to study; also called the Universe. Population Characteristics variables including age, gender, income, marital status, education, nationality, race, religion, etc.
Reach Sometimes expressed as the percentage of the universe of a target audience, however it is measured by the total number of unique users who will see the ad over a specific period of time.
The cards are disseminated to the desired respondent universe with instructions that by calling the phone number printed on the card and completing the survey, the respondent will be given the activation number for the free phone minutes.
There’s a universe of online advertising opportunities through such popular search engines as Google, Yahoo, Bing, Ask.com, and others. Simply go to their sites and review the easy-to-read information about advertising for small businesses.
Quota Sample - A sample in which desired sample size or quotas are established for various universe subclasses (controls).
It provides marketers with as broad a universe of potential customers as possible, while also giving consumers the freedom to control how their e-mail address and personal information conveyed online may be used.
The word Guru comes from the old Indian language Sanskrit and in the Hindu and Buddhist religion refers to a sacred man who has gained complete insight into the spiritual nature of the universe and man.
the idea that a small number of randomly chosen units (the sample) of a total population (the universe) will tend to have the same characteristics, and in the same proportion, as the population as a whole
sampling unit ...
The total number of impressions or exposures over a specific time divided by the target universe. Can be calculated using just one medium or a combination of media.
average quarter-hour (AQH) ...
The coolest eMarketing agency in the world. Scratch that ... the universe! :-)
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QuirkStars ...
Sampling Principle - the idea that a small number of randomly chosen units (the sample) of a total population (the universe) will tend to have the same characteristics, and in the same proportion, as the population as a whole.
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Reach - The number of unique visitors that visited a site over the course of the reporting period, expressed as a percent of the universe for the demographic category. Also called unduplicated audience.
Reach; Unique Web users who visited the site over the course of the reporting period, expressed a percentage of the universe for the demographic category. Also called unduplicated audience.
Penetration Ratio Your customers as a percentage of the universe that defines your customer's type of household or business. "We had a penetration ratio in that zip code of 8%.
 See also: Market, Marketing, Research, Product, Place
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