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Up-sell

Marketing & Web UPCUpselling

Up-Sell The process of selling more expensively priced products and services to customers, which can create a sense of ill will if customer interprets it as a bait-and-switch. See also: More.

 


up-sell
to sell a prospect or customer a product or service of higher value or a series of additional smaller priced items
UPB ...

Up-Sell
To funnel a user towards some kind of a paid model. I.e. an iPhone app developer releasing a free version of a game to gain exposure to a larger audience and converting a percentage of those free users to users who pay for the priced ...

Up-Selling: Presenting customers with an opportunity to purchase related products, services or accessories to products they have shown an interest in or previously purchased.

Cross-selling/Up-selling/Switch-selling opportunities Customer drift Sales performance Customer trends Customer margins
[edit] Campaign Management ...

This naturally ties in to up-sell or cross-sell opportunities, like "Need batteries for your Olympus D-550 digital camera?" Don't forget to link directly to the page on the site that corresponds to the product or service you are trying to up-sell.

Many internet marketers use one time offers, especially as up-sells, but in a lot of cases that statement that the offer is "one time and one time only" is actually false.

House list - A permission-based list of email recipients that you built yourself. Use it to market, cross sell and up-sell, and to establish a relationship with customers over time.

A house list is a valuable asset, and can be used effectively to market, cross sell and up-sell to customers over a period of time.

Up-Sell Prompting customers to buy upgraded products when they had intended to buy something of lower value.

See also: Services, Service, Market, Product, Marketing

Marketing & Web UPCUpselling

 
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