Usage Rate Refers to average sales per day, in units, of merchandise.
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usage rates
a measure of the quantity of a product consumed by a user in a given period, users may be subdivided as heavy, moderate and light
USP ...
Usage rates
Frequency of product purchases
Growth estimates (current and future) for: ...
National product sales.
Regional product sales.
Customer usage rates.
Guarantee cards.
Customer comments or complaints.
Sales people, research and development staff.
Past research conducted.
Behaviour segmentation: grouping consumers in terms of their relationship with the product, for instance their usage rate, the purpose of use, their willingness and readiness to buy, etc.
the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, ...
 See also: Product, Service, Sales, Customer, Company
  
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