Usage rates

usage rates
a measure of the quantity of a product consumed by a user in a given period, users may be subdivided as heavy, moderate and light
USP ...

Usage rates
Frequency of product purchases
Growth estimates (current and future) for: ...

National product sales.
Regional product sales.
Customer usage rates.
Guarantee cards.
Customer comments or complaints.
Sales people, research and development staff.
Past research conducted.

Macro segments: segments in B2B markets defined in terms of broad organisational characteristics such as size, location and usage rates, or in terms of product applications.

See also: Product offer, Training, Product, Service, Perceived