Business User Markets
Besides selling final products and services to supply chain companies, several additional user markets also make purchases either for their own consumption or they buy with the intention of redistributing to others.
User agent
User Generated Content
User session
Unethical SEO Unethical search engine optimization techniques that are considered unscrupulous and can result in getting sites banned from the search engines.
User Session - this is recorded when someone with a unique address visits or re-visits a website. There is sometimes a set timeframe such as half an hour, and if a visitor re-enters after that timeframe another user session will be recorded.
User - the individual that is using the computer, often a skilled computer user, see also end user
V
Vertical banner - a banner ad measuring 120 pixels wide and 240 pixels tall ...
User Segmentation Division of potential customers into market segments according to how and for what purpose they use a product. Do they use it for cleaning their teeth or for making cakes (baking powder)? For oiling their hair or for frying food?
User Agent
A User agent name is the name of the software accessing a web page. (Another term for Agent Name) ...
End User
Usually the same as the consumer. Should be distinguished from intermediary customers (channels) and, where significant, from the final purchaser (e.g. the final purchaser of baby clothes is not usually the end user).
Exclusivity ...
end user
the organization or individual that buys and uses the product or service
endless chain method ...
UGC: (User Generated Content)
Refers to various kinds of media content, publicly available, that are produced by end-users.
PPC (Pay Per Click) Jargon
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COMMON USER ACCESS (CUA): The standard by which all software applications designed to run under Microsoft's Windows must adhere.
Unique User: A unique visitor to your Web site. Probably the best indicator of site traffic.
Upload: Transferring a file from your computer to another computer.
User Generated Content also knows as CGM.
to the top
Unique Forwarders ...
User Agent - This is the identity of a web site visitor, spider, browser, etc. The most common user agents are Mozilla and Internet Explorer.
V ...
A user leaving a shopping cart with something in it prior to completing the transaction.
ABC (Audit Bureau of Circulation) ...
A user searching for "Florida vacation in Miami" would only have ad B displayed, never ad A because of the negative phrase match in the broad match ad group; and never ad C because of the negative exact match in the phrase match ad group.
After a user enters a search query, the page that is displayed is referred to as the results page. Sometimes it may be called SERPs, for "search engine results page."
Robot
See Crawler.
To funnel a user towards some kind of a paid model. I.e. an iPhone app developer releasing a free version of a game to gain exposure to a larger audience and converting a percentage of those free users to users who pay for the priced version.
Wiki - A user-written, -controlled, and -edited site. Anyone with web access can change information appearing on Wikis, which can be about broad or specific topics.
Unix - A multi-user computer operating system (OS) with support for TCP/IP, Unix is available in many varieties and is the most popular OS for Internet web servers. Another popular OS is Linux, which is based on Unix.
Newest Term
Landing Page ...
End-user The person who actually uses a product, whether or not they are the one who purchased the product. Envelope stuffer A direct mail advertisement included with another mailed message (such as a bill).
Opt-In is when a user actively agrees to receive messages. To opt-in or subscribe to an e-mail list is to choose to receive e-mail messages by supplying your e-mail address to a particular company, ...
Positioning for user category - A few examples: "You've Come a Long Way Baby," "The Pepsi Generation" and "Breakfast of Champions." Be sure you show your product being used by models with whom your customers can identify.
Whatever page the user is on is unlinked, but the pages above it within the site structure are linked to, and organized starting with the home page, right on down through the site structure.
Brin, Sergey Co-founder of Google.
See also: ...
A domain name is a user-friendly way of accessing a series of files that are related and stores on a server.
Keyword - A word a user enters when searching for information.
Keyword density - Number of keywords on a page as a percentage of indexable text words.
Recipient - The user who requested the email from the sender, identified by the email address in the ?To? line.
WordPress Melbourne User Group
OM4: Suite 9, 316 Onslow Rd, Shenton Park, Perth WA 6008. Australia. Phone: 08 9382 8651 Int: +61 8 9382 8651. ABN 71 113 915 601.
We build websites for businesses Australia-wide as well as in China, the USA and Canada.
Product Attributes distinctive tangible and intangible features of a product that give it its value to a user.
" Graphical User Interface (GUI) Software that permits users to access their data by manipulating a mouse. Hardware Computers and disks, tape drives, printers, and other gear that are plugged into computers.
If your ad group contained the keyword tennis shoes, your ad would be eligible to appear when a user's search query contained tennis and shoes, in any order, and possibly along with other terms.
The client can be a number of things, such as a web browser, a search engine spider, or any other end-user tool, while the server is a storage area for a particular set of HTML files and images.
ad serving system A system which inserts ads (usually banners) into Web pages when the pages are accessed by a user. The Web page and the ad may be served (i.e. delivered) by entirely different companies using geographically separated servers.
Broadband: [bro] Broadband refers to the ability of the user to view content across the internet that includes large files, such as video, audio and 3D. Broadband refers to an increased ability to do so.
Remember, with banner advertising you are paying per impression (and if your banner appears at the bottom of a search result screen, but the Internet user doesn't scroll down to actually view the banner, ...
Marketing permission: Marketing principle popularized by Seth Godin, by whom it is advisable to ask to an Internet user its authorization before seeking him commercially by email and which advocates the implementation of a reliable and quality ...
Interstitial ; Mean "something in between" and is a page that is inserted in the normal flow of content between a user and a site.
Autoresponder: A software solution that is automatically invoked when a user sends an e-mail to a certain email address, this software automatically responds back an e-mail; ...
Once a user searches using those keywords, the advertiser then has their ad placed in the "sponsored links" or "sponsored ads" portion of the page and pays when the user clicks on the ad.
Whether it's a user liking a post on your Facebook Page or "liking" the page ("becoming a fan"), likes are Facebook's model of creating a connection between a user and an object.
A tiny piece of software, which can be thought of as a token, contained within a web browser which records information about the user to improve the browsing experience of the user.
EMR - A search result that precisely matches a user's search term.
Entry Page - The page on which a user enters your website.
A "contact us" link forwarding the user to instructions for contacting the marketer. Such a link may contain a number of different e-mail addresses for specific questions or even a telephone contact number.
Frequency can be expressed either in average minutes per user per month, or in average page views per month.
Visit: A visit is a Web user with a unique address entering a Web site at some page for the first time that day (or for the first time in a lesser time period).
Refers to how an organisation will distribute the product or service they are offering to the end user. The organisation must distribute the product to the user at the right place at the right time.
Spyware - A somewhat vague term generally referring to deceitful software that is secretly installed on a user's computer and that monitors use of the computer in some way without the user's knowledge or consent.
Marketers attempt to improve conversion rates by testing various landing page creative, which encompasses the entire user experience including navigation, layout and copy.
Dynamic content is web content such as Search Engine Results Pages (SERPS) that are generated or changed based on database information or user activity. Web pages that remain the same for all visitors in every context contain "static content.
An advertiser bids for the chance to have their ad display when a user searches for a given keyword. These are usually text ads, which are displayed above or to the right of the algorithmic (organic) search results.
While caching can have a positive impact on the user's experience, it can have a negative impact for site publishers, resulting in undercounts of page views and ad impressions.
Page Views: Number of times a user requests a page that may contain a particular ad. Indicative of the number of times an ad was potentially seen, or "gross impressions.
A type of website requiring user participation or user generated content. The three main types of sites within social marketing are social media (e.g. Flickr, YouTube), social networking (e.g. Facebook, LinkedIn) and social bookmarking (e.g.
User satisfaction with library services and materials is often difficult to determine because: 1) there is no clear ring of the cash register at the end of the day; 2) privacy issues concerning use of library materials and services usually deter ...
The Omni 3200 terminal has a user interface with screen addressable buttons, and can display up to 8 lines of text! It has a high-speed silent printer that silently prints 12.5 lines per second.
Within the AdMob user interface, advertisers can view the total number of times their ads were shown or view impression data on a campaign, ad group or individual ad level.
Also known as search engine advertising, paid search, or sponsored links, PPC is an online advertising model where advertisers pay only when a user clicks on an ad that links to the advertiser’s web site.
The Where I’ve Been application appears as a world map on a user’s Facebook or MySpace profile page. The user highlights the countries he’s been to, lived in, or wants to go to.
In fact, as a total newcomer to this IM biz, since a few months I have already embarked on creating a user-friendly IM Dictionary (firstly for myself) which is already double or treble the size of yours, and later, ...
Landing Page - A web page that a user encounters after clicking on a link from a search engine, advertisement, email or other marketing vehicle
Landing Page Optimization - The process of maximizing conversion rates from online landing pages ...
Clickstream: The record of a user's Internet activity including Web sites visited, length of the visit and what pages were viewed.
Clickthrough Rate (CTR): The total number of clicks on e-mail links divided by the number of e-mails sent.
 See also: Market, Marketing, Service, Click, Product
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