valid objection a truthful objection raised by a prospective buyer to a good or service offered by a salesperson, some valid objections are answerable, while others (no money, no need for the product) are not VALS ...
Invalid Objection an excuse offered by a prospective buyer to cover some hidden objection to the product. See Hidden Objection; Valid Objection. Inventory finished goods stored in a warehouse. Inventory Carrying Costs see Holding Costs.
See also: Marketing, Offering, Total Cost, Wholesale, Services
 
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