VALS
Values and Lifestyles: the categorisation of people according to their way of living, using groupings such as Belongers, Achievers, Emulators, I-am-me, Experiential, Socially conscious, Survivors, Sustainers and Integrators ...
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Values and Lifestyles (VALS) Research - Definition of Values and Lifestyles (VALS) Research ...
VALS
value and life style system - a technique, developed in the U.S. by SRI International, in which individuals are classified into groups on the basis of attitudes and demographic characteristics
value added reseller (VAR) ...
VALS (values and lifestyles) An acronym standing for values and life styles. VALS is a psychographic segmentation approach developed at Stanford Research Institute International. This data is useful to public and private sector.
VALS abbrev. Values and Lifestyle System. Value Added Value Added Tax Value Analysis the rating by a buying organisation of slightly different product offerings for the same task on a scale to select the most appropriate.
Values and lifestyles (VALS) research A research method which psychologically groups consumers based on certain characteristics such as their values, lifestyles, and demographics.
According to the VALS Lifetime Scale, segmentation separates consumers into eight distinct categories based on income and social class.
 See also: Value, Service, Lifestyle, Marketing, Market
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