Value Curves
Blue Ocean Strategy
The term value curve appears in three key Harvard Business Review articles by W. Chan Kim and Renee Mauborgne, as well as their 2005 book - Blue Ocean Strategy.
Value-Driven Marketing
Value-driven marketing, unlike traditional product marketing, has one destination: to create deep, meaningful VALUE in your clients' businesses or lives. With this approach, you become a magnet for new clients and prospects.
Values and Lifestyles (VALS) Research
By Laura Lake, About.com
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Value chain analysis
Michael Porter in 1985 introduced in his book ‘ The competitive advantage’ the concept of the Value Chain.
value creation Performing activities that increase the value of goods or services to consumers.
values Abstract ideas about what a society believes to be good, right, and desirable.
added value
the element(s) of service or product that a sales person or selling organization provides, that a customer is prepared to pay for because of the benefit(s) obtained, added values are real and perceived, tangible and intangible, a good, ...
Visitor Value
What is Visitor Value?
Visitor Value is the amount of money you make on average per visitor to your website.
Value Preposition
The set of qualities of a good or service that allows it to fulfil the customer's needs and desires, as opposed to simply benefiting the seller
VALS
Value Added
Value Preposition
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Value = perceived benefits received
perceived price paid
For the buyer value of a product will change as perceived price paid and/or perceived benefits received change.
Value-Added Reseller (VAR) A channel partner who adds value to a supplier's product before selling it to the end-customer. Most VARs operate in the technology business, with their added-value being a More.
Value Pricing Occurs when prices are set on the basis of fair value for both the service provider and the consumer.
Variable Markup Policy A strategy whereby a retailer purposely varies markups by merchandise category.
value pricing
a pricing approach in which the selling price of a good or service is based on the company's assessment of the highest value of the product to the consumer, that is, on what the consumer is willing to pay for it, ...
Value: The overall appeal and usefulness of the product or service to the potential customer. Rarely is value simply the cost of the product, price usually ranks fourth among purchase considerations.
Value management: the analysis of products and processes to see where the greatest costs are being incurred and where the greatest value is added. This can lead to cost savings and better value for money to the customer.
Value Proposition: [val] Value Proposition refers to the marketer's offering to the marketplace. It states the target market for the offering and the differentiating value the offering provides to its customers.
Wikipedia
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Brand Values The code by which the brand lives. The brand values act as a benchmark to measure behaviors and performance.
Brand Personality The brand's personality traits (See also definition for Brand Personality).
Brand Value:
The value which a brand would be given if represented on a company balance sheet.
VAN: (Value-added Network) a specialized common carrier that "adds value" over and above the standard services of common carriers.
Added value
Added value refers to the increase in worth of a product or service as a result of a particular activity.
Added value
The increase in worth of a product or service as a result of a particular activity - in the context of marketing, the activity might be packaging or branding.
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Unique Value Proposition (UVP) - In essence, what it is that sets your product, service, or company apart from others and why potential clients should care enough to choose you.
Value proposition: The sum of the tangible and intangible qualities which form a brand's offering
Viral marketing
A method of marketing which spreads the message via the action of people ...
Value Proposition
The unique set of product and service benefits an organization offers its customers.
Viral Marketing (or Word-of-Mouth Marketing) ...
Values and lifestyles research - Research method psychologically grouping consumers on characteristics such as demographics, values and lifestyles.
VALUE-ADDED
Any promotion or advertising unit (program sponsorships, liners, no-charge spots, print ads in a station’s promotional materials, etc.) where the cost is more-or-less absorbed in the media buy.
values The beliefs about the important life goals that consumers are trying to achieve. The important enduring ideals or beliefs that guide behavior within a culture or for a specific person.
ValuePropositions - "A customer value proposition is the sum total of benefits a customer is promised to receive in return for his or her custom and the associated payment (or other value transfer).
'Value-to-bulk' ratio. Products that have a lot of value squeezed into a small volume (e.g., high end jewelry and certain electronic products) are often more cost-effective to ship to end-customers than are bulkier products with less value (e.g.
A value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.
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The value of Back-end Offers for Internet marketers can hardly be overestimated. Many of the most successful ones make the vast majority of their income by selling to their already existing customers again and again.
The value of the brand in its holistic sense to its owners as a corporate asset.
Brand Essence
The distillation of a brand's intrinsic characteristics into a succinct core concept.
Ten 'values' segments developed by Roy Morgan Research in conjunction with Colin Benjamin of the Horizon Network. They help to identify groups of people who share similar values and attitudes to life.
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Lifetime value: The lifetime value of a customer is the net profit the customer generates over their lifecycle.
Linen Finish: A paper finish that is similar to the texture of linen fabric.
A numeric value that represents how popular a web page is based on Google's link analysis calculations. Part of this numeric value is the quality and quantity of links pointing to a web page.
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Life Time Value - Term used to describe the monetary value of a customer to a company over the cutomers lifetime.
Lifetime Value
The net present value of all future purchases expected from a customer.
Break-up Value - Also called a "private market value," the estimated worth of a company when its assets are sold.
Lifetime Value
While not all Facebook advertising campaigns are measured based on the lifetime value of a customer, many small businesses must use this metric to determine how much they should spend on advertising.
Lifetime Value:
The total amount that a customer will spend with a particular company during his or her lifetime.
Link Popularity: The total number of qualified Web sites linking to your Web site.
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Lifetime Value " Net profit a customer is likely to generate during their relationship with a company.
Lift Note " Second, shorter letter in a direct mail package with a highly focused message. Generally signed by a different person.
Lifetime Value of a Customer - The amount of sales in dollars that a customer will spend with a particular company over their lifetime.
Monetary value
Total expenditures by a customer during a specific period of time, generally twelve months.
Singular Value Decomposition The process of breaking down a large database to find the document vector (relevance) for various items by comparing them to other items and documents.
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The actual dollar value you payfor a click through to a site from an ad
CPC bid
The amount of money you are willing to pay for a keyword advertisement ...
Comma Separated Value or File (CSV)
A specific format of data in which fields are separated by commas.
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MVNO : Mobile Value Added Service Provider
Normalization of file: Acronym which means that the post was not able to be distributed because of an error concerning the address. The N.P.A.I. returned to the sender by the post.
Average Response Value - The average revenue value of each click, calculated as total revenue divided by total clicks.
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Rating Point
A value equal to one percent of a population or universe.
To have good enough value to compete against commercial rivals.
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Performance Price the value to a consumer of the time saved by using a new product to complete a specified task; the performance price can often offset other "time prices". See Non-Monetary Price; Time Price.
Lifetime Value is often used to compute the maximum allowable acquisition cost. Address A computer term for the location on a disk or in memory of a piece of information.
Bayesian filters mark and assign specific point values to words, phrases and symbols that appear frequently in spam, such as “$', “!' or "free.
Brand Equity The value - both tangible and intangible that a brand adds to a product/service.
Brand Extension Using an existing brand for new products or services.
The number of times a conversion occurs (count) and the $ value (value) of each conversion can be tracked and reported back to the advertiser. Cost Per Click (CPC)The cost for each click on a pay-per-click ad.
A multivariate technique used for estimating the value people place on the attributes or features which define products and services.
Your web site will be of little value unless people can find it. But to get them there you’ve got to find ways to reach them. You can do that by posting links at sites where your likely customers are likely to go.
The philosophy behind link popularity is that the popularity for a particular website will reflect the value of the website.
Note that the value of Alt tags for SEO have been discounted over time by the search engines to the point that now it is of minimal value. [edit] Anchor text Anchor text is the actual text part of a link (usually underlined).
The exchange process is the process by which two or more parties give something of value to each other to satisfy the perceived needs.
The day of letters beginning with "Dear Friend," "Dear Customer" or "Dear Valued Customer" is gone. What could be more ridiculous than "An important message to our valued clients"?
 See also: Market, Marketing, Product, Customer, Service
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