Value

Value chain analysis Michael Porter in 1985 introduced in his book ‘ The competitive advantage’ the concept of the Value Chain.

Home Business & Finance Marketing Marketing Tools and Help Marketing Glossary Values and Lifestyles (VALS) Research - Definition of Values and Lifestyles (VALS) Research ...

Value Preposition The set of qualities of a good or service that allows it to fulfil the customer's needs and desires, as opposed to simply benefiting the seller VALS Value Added Value Preposition Vertical Banner ...

Value = perceived benefits received perceived price paid For the buyer value of a product will change as perceived price paid and/or perceived benefits received change.

value creation Performing activities that increase the value of goods or services to consumers. values Abstract ideas about what a society believes to be good, right, and desirable.

Customer Life Time Value: Is it still relevant? By Rachel Thompson Director, Marketing & Account Management Manulife Financial - Affinity Markets ...

When describing your product or service, use words that provide evidence of its value and they will surely buy! ...

Value Chain Value Pricing - a pricing approach in which the selling price of a good or service is based on the company's assessment of the highest value of the product to the consumer; that is, on what the consumer is willing to pay for it.

value added 1. (environments definition) An economic concept referring to the value that a firm adds to the cost of its inputs as a result of its activities, thereby arriving at the price of its outputs. [WL/MBC] 2.

Value Pricing Occurs when prices are set on the basis of fair value for both the service provider and the consumer. Variable Markup Policy A strategy whereby a retailer purposely varies markups by merchandise category.

Value of Volunteer Time The hourly value, updated yearly, is based on the average hourly earnings of all nonagricultural workers as determined by the U.S. Bureau of Labor Statistics.

Value - The worth or utility a consumer identifies with your product or organization. Can be equated by subtracting the total costs (or negatives) associated with the experience from the total benefits (or positives).

Value for money the benefit consumers perceive to be inherent in a product or service, weighed against the price demanded (576) Variability the amount of diversity allowed in each step of service provision (627) ...

Value The overall appeal and usefulness of the product or service to the prospect. Rarely is value simply a function of price (which typically ranks fourth among purchase considerations). Resources: "It's NOT the Price, It's the VALUE!" The Grok.

VALUE-ADDED Any promotion or advertising unit (program sponsorships, liners, no-charge spots, print ads in a station’s promotional materials, etc.) where the cost is more-or-less absorbed in the media buy.

Value Code -- A two-digit number in a table maintained by the Uniform Code Council, Inc.

values The beliefs about the important life goals that consumers are trying to achieve. The important enduring ideals or beliefs that guide behavior within a culture or for a specific person.

Value management: the analysis of products and processes to see where the greatest costs are being incurred and where the greatest value is added. This can lead to cost savings and better value for money to the customer.

Value Propositions - "A customer value proposition is the sum total of benefits a customer is promised to receive in return for his or her custom and the associated payment (or other value transfer).

Value Proposition: [val] Value Proposition refers to the marketer's offering to the marketplace. It states the target market for the offering and the differentiating value the offering provides to its customers. Wikipedia Top ...

"Value" has different interpretations: from a marketing or consumer perspective it is "the promise and delivery of an experience"; from a business perspective it is "the security of future earnings"; ...

A value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates. Information ...

The value of the brand in its holistic sense to its owners as a corporate asset. Brand Essence The distillation of a brand's intrinsic characteristics into a succinct core concept.

The Value of Site-Side Analytics and Optimization - Feb 28, 2006 Successfully Implementing a Web Analytics System - Feb 21, 2006 Incorporating Web Analytics for Greater ROI - Feb 14, 2006 The Web Analytics Package Compatibility Test - Feb 7, 2006 ...

Brand Value: The value which a brand would be given if represented on a company balance sheet.

VAN: (Value-added Network) a specialized common carrier that "adds value" over and above the standard services of common carriers.

Lifetime Value The net present value of all future purchases expected from a customer.

absolute value The numerical value which ignores the algebraic (+ or -) sign. absolute zero ...

Return a Value and Clear It Without a Temporary Variable Find out how to return a value and clear it without using a temporary variable.

Lifetime Value of a Customer - The amount of sales in dollars that a customer will spend with a particular company over their lifetime.

Lifetime value: The lifetime value of a customer is the net profit the customer generates over their lifecycle. Linen Finish: A paper finish that is similar to the texture of linen fabric.

A numeric value that represents how popular a web page is based on Google's link analysis calculations. Part of this numeric value is the quality and quantity of links pointing to a web page. PDF ...

Life Time Value - Term used to describe the monetary value of a customer to a company over the cutomers lifetime.

MVNO : Mobile Value Added Service Provider Normalization of file: Acronym which means that the post was not able to be distributed because of an error concerning the address. The N.P.A.I. returned to the sender by the post.

Utility scale values. Ratings that indicate how influential each attribute level is in the consumer's overall evaluations.

1 of many fixed values 5. Selection list - single type 1 of many fixed values. Gives you the same functionality as the radio buttons, only the presentation differs.

PR: (Pagerank ) A value between 0 and 1 assigned by the Google algorithm, which quantifies link popularity and trust among other (proprietary) factors. SEP: (Search Engine Positioning) The ranking of your website on search engine results pages.

Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another. SiteMap Katalog ORN New Marketing Dictionary Marketing Dictionary ...

Container premium Special product packaging, where the package itself acts as a premium of value to the consumer. Continuity Scheduling advertisements to appear at regular intervals over a period of time.

Performance Price the value to a consumer of the time saved by using a new product to complete a specified task; the performance price can often offset other "time prices". See Non-Monetary Price; Time Price.

The number of times a conversion occurs (count) and the $ value (value) of each conversion can be tracked and reported back to the advertiser. Cost Per Click (CPC)The cost for each click on a pay-per-click ad.

Metcalfe's Law The total value of a network to its users grows as the square of the total number of users.

This is a measurement which shows the current or expected future value of a project or an investment.

(Card Verification Value2) A three digit security code that is printed on the back of most credit cards and is sometimes asked by the merchant along with the card information.

Page Rank - Page rank is a value that Google assigns to a web page based on the importance of the page on the internet that is determined by the number of incoming links to that web page and few other factors.

TESTIMONIAL - A statement, often given by a celebrity, affirming the value of a product, event or service. The authority, glamour, character or special knowledge of a celebrity can reflect on the advertised product.

In-the-money option: an option with intrinsic value. CALL options are in-the-money when strike price is below the current futures price, and PUTs are in-the-money when their strike price is above the current futures price.

FMCG: It is an acronym for Fast Moving Consumer Goods which is defined as fast selling, low unit value consumer products normally in universal demand. This includes categories like toiletries, cosmetics and other non-durables.

News conference - A media event staged by an individual or group wishing to attract media coverage for an item of news value. Television stations and networks especially value news conferences as source of "news" footage.

ethics - Moral principles and values that govern the actions and decisions of an individual or group. ethnic media - Media which attract population subsegments characterized by shared race or language - black radio, Spanish TV, etc.

Shovelware ; Is the software that is inflated in value by "shoveling" in all kinds of information, usually free to anyone and generally worthless.

SSI - Server Side Include - A way for a web server to include variable values and information from an external source into a web page as it is requested by the browser (like the Last Modified date, or page elements in seperate files).

affiliate network - a value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.

All advertising that has been delivered in response to an explicit acceptance agreement, not necessarily in return for immediate value, e.g.

Average The most common average is the arithmetic mean. This is computed by adding a group of values together and dividing by the total number of values in the group.

Discounted Cash Flow Analysts use discounted cash flow to explore the "time value of money". Essentially, money today is worth more than the same amount of money tomorrow. This calculator helps you explore this concept.

CSV - A database file with Comma Separated Values. CSV is a standard export format for many applications, most notably, Microsoft Excel.

Price -- the money or other compensation or unit of value exchanged for the purchase or use of a product, service, idea, or person.

On web pages, the part of the page that is visible on screen without scrolling. Material in this area is considered to be the highest value part of any web page because the viewer sees it first and some viewers do not scroll down the page.

You understand the value of qualified leads, and target audiences. Many site designers don't. So work with your designer. Make sure they understand that you don't want customers to walk away feeling that a door was slammed in their face.

See also: Market, Marketing, Product, Customer, Offer